Scaling Performance Through Systems & Innovation
High-impact operational consulting for organizations that need to bridge the gap between high-level strategy and technical execution
Growth is often a matter of solving for the Large Fraction - the critical systems that dictate the success of the whole. Led by Dave Estey, we bring a veteran COO’s perspective to architectural challenges, blending AI-driven automation with award-winning culture building. We dismantle complexity to deliver the elegant, scalable solutions that drive 5x growth and sustainable leadership.We help transform growing businesses from Founder-led endeavors to scalable enterprises by installing repeatable processes, accountability systems, and operational excellence that eliminates the friction of growth. Coupled with award-winning culture practices, we can help you set up your company for the next level.
Growth is often a matter of solving for the Large Fraction - the critical systems that dictate the success of the whole. Led by Dave Estey, we bring a veteran COO’s perspective to architectural challenges, blending AI-driven automation with award-winning culture building. We dismantle complexity to deliver the elegant, scalable solutions that drive 5x growth and sustainable leadership.We help transform growing businesses from Founder-led endeavors to scalable enterprises by installing repeatable processes, accountability systems, and operational excellence that eliminates the friction of growth. Coupled with award-winning culture practices, we can help you set up your company for the next level.
What we can do for you
Your Growth Engine, Co-Authored.
We don't believe in forever-retainers or black-box consulting. We partner hand-in-hand with your leadership and revenue teams to handle the heavy lifting, install the systems, and train your people—ultimately handing over the keys to a high-performing engine you completely own.Collaborative GTM & Scaling Strategy
Architecting the infrastructure for exponential growth. We partner with leadership to move beyond "founder-led" chaos, co-creating the GTM frameworks, ICP alignment, and scale strategies necessary to 5x your business without breaking your culture.Co-Created Sales Enablement
Bridging the gap between strategy and sales performance. We work side-by-side with your revenue teams to build high-impact collaterals, tools, and conversion-focused playbooks. Because your reps help build them, they actually adopt and own them.Sustainable Marketing Ops & Process Engineering
Eliminating the bottlenecks that kill margins. We handle the heavy lifting of tech stack setup, lead scoring, and SOP standardisation. We finish with rigorous training and documentation so your team can manage it confidently on their own.AI Integration & Automation Discovery
Stop guessing at AI. We work together to identify the specific, high-leverage points where proprietary AI can automate manual workflows, drastically increasing output quality while reclaiming thousands of hours for your team.Leadership Architecture (Coaching the Coaches)
Building high-performing teams that thrive under pressure. We specialize in navigating tough transitions using a framework of radical transparency and candor, turning your managers into self-sufficient leaders who can sustain growth long after we are gone.
The Innovation Lab
See a problem? Solve it! That's our way. In the innovation lab there are no limits to what we'll tackle. What's on tap right now? How about democratizing in-car communications for endurance racers with hearing impairment? Yeah we did that. Visual first. Super low latency. Next to no infrastructure needs - you could run it on a graphing calculator. Currently being beta tested by a dozen teams across North America. Want to try it? Drop me a line and I'll let you take it for a spin.What's Next? Maybe it's your novel problem!
We know a guy...
Even if we aren't the solution, our broad network of problem solvers allows us to refer you to a professional with the chops to get the job done right.
If you want to know how I approach business, look at my hobbies. I’m the guy who would rather build the living room cabinets myself than buy them off a shelf, and I’d rather spend a weekend tuning a Hayabusa engine than sitting on the sidelines. I’m a "maker" at heart, and that translates directly into my work as an executive and operations consultant.
But I don’t build in a vacuum. In the Predictive Index framework, I’m a 'Promoter'—which means my technical execution is fueled by a high-energy, people-first leadership style. I don't just optimize workflows for data's sake; I build them to empower teams, eliminate friction, and drive collaborative growth. For me, scaling a business isn't a solitary programming task; it's a team sport that requires clear sales enablement, infectious enthusiasm, and an award-winning culture.
I live in New Hampshire with my wife and our child, where life is a constant mix of high-level strategy and family-wrangling. My career has spanned journalism and operations, but it’s always been rooted in a love for technical precision. Whether I'm architecting a real-time messaging app for high-decibel racing environments or helping a company navigate the AI-driven evolution of search, I’m driven by the same thing: an elite commitment to the craft, and the relational drive to bring an entire team across the finish line with me.
